The world’s first Peserico EASY boutique opens in Afimall – Kommersant


The first mono-brand boutique of the Italian brand Peserico EASY has opened in the Afimall shopping center in Moscow City. The brand concept is a version of Peserico, freed from all the “extra”. The main emphasis in the collections is on the basic women’s wardrobe: plain dresses, loose shirts, jackets, trousers and T-shirts. The original Peserico brand has been around since 1962 and originated from a trouser tailoring workshop. The Peserico EASY branch appeared a little later – for a big city. Based on laconic design, sporting heritage and minimalist motifs of things. The Peserico EASY boutique in Afimoll has become the brand’s first offline outlet in the world and is already open to customers.

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