The film “Beautiful” about Russian fashion is released – Kommersant


On April 13, the 11-episode film “Beautiful” was released. Each series, except for the first, describes a specific year from the point of view of Russian fashion – trends, habits, consumption and heroes of the time. The film was released with the support of the Lamoda market platform. Among the guests of the film are Ksenia Sobchak, Renata Litvinova, Varvara Shmykova, Nikita Kukushkin, designer Vika Gazinskaya and others. Fashion historian Tim Ilyasov and former editor-in-chief of Russian Vogue Ksenia Solovieva were invited as experts.

The heroes of the film will remember how fashion influenced them, how exactly trends were created and what was left in the past, without reaching the modern understanding of fashion. All episodes are already available on YouTube or on the Lamoda site. More information can be found on the website of the film “Beautiful”.

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