Russian equivalent of Zara Home and H&M Home to open in autumn – Kommersant


The first store of the Russian analogue of Zara Home and H&M Home under the Redecoro brand will open in Moscow in autumn 2023. Anastasia Kondakova, managing partner of Redecoro, told TASS about this. In the next two years, Redecoro will open 50 stores in Russia and the CIS.

“By the end of 2023, we will open two offline and one online stores in Moscow. The first, with an area of ​​370 sq. m, will appear in the fall in the shopping center “Metropolis”. In the next couple of years, we plan to open up to 50 stores throughout Russia and the CIS,” said the managing partner of the company.

In the fall of 2023, the brand will also develop and present the first line of home decor, textiles, dishes, kitchen and bathroom products, said Anastasia Kondakova. The brand focuses on the middle price segment, products are manufactured in factories in Russia, Turkey, India and China.

The Inditex group of companies (owned by Zara) suspended the work of stores in Russia on March 5, 2022 amid the start of a military operation in Ukraine. H&M announced its withdrawal from the Russian market in July last year. The Redecoro network was founded in the spring of 2023 in Moscow. The project is invested by Sberbank.

Anastasia Larina

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