Julia Roberts Named Chopard Women’s Muse


Jewelry and watch company Chopard announced the appointment of Julia Roberts as the “muse” of all women’s jewelry and watch collections of the brand. On this occasion, on March 27, the actress will appear at a joint press conference with the co-presidents of the company Caroline and Karl-Friedrich Scheufele at the Watches & Wonders exhibition in Geneva. Roberts has been the face of the Happy Sport and Happy Diamonds collections since 2021 and is now the protagonist of the new Chopard Loves Cinema advertising campaign. Director James Gray emphasized the irresistible smile, as well as heart-shaped earrings made of 18-carat white “ethical” gold with round-cut diamonds weighing more than 28 carats as a symbol of life and love. The scene of the video is a film set. The actress tries on sneakers with an elegant dress, takes away the camera from the operator, takes a break from the rehearsal to stroke her dog Mirt, knits and finds a kind word for everyone. The publicity photos were taken by Alasdair MacLellan and shot behind the scenes by Greg Williams.

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