General impotence – Style – Kommersant


Nike recently unveiled their Air Force 1 Low sneaker with jewelry brand Tiffany. The model did not cause rave reviews on the network, and many connoisseurs and veterans of street fashion generally called the collaboration one of the most unfortunate this year. Against the backdrop of failure, we recall other collaborations that critics did not like.

Versace x H&M

The Versace brand itself is unique: gold braid, bright prints and a generally flashy style are not suitable for everyone. It is always a big risk to shift the provocative style of a haute couture house to the things of a mass-market brand. In the case of the joint collection of Versace and H&M, this risk did not justify itself. Bombers with green leopard print and tight long sleeves with palm trees did not look provocative, but simply bad. Bright things in general should be combined with something calm to create contrast. An image made up entirely of such clothes is likely to play against its owner.

Crocs x Balenciaga

Collaborations of both brands are always a lottery. Crocs periodically released unsuccessful joint projects (for example, a collection with DJ Diplo). Balenciaga could also bet on the wrong characters – for example, a joint collection with The Simpsons, which not only did not give the audience real things, but also used frankly outdated characters as heroes. In the case of the Crocs x Balenciaga collection, the stars also did not agree – the aesthetics of ugly shoes did not turn out to be ironic. What is one model of high-heeled rubber slippers.

Lil Nas X and MSCHF

Another project with Nike sneakers, which, however, the sports brand had nothing to do with. Rapper Lil Nas X decided to make his own collection of sneakers with the association of artists MSCHF. The main motive is the satanic aesthetic in the Nike Air Max 97 sneakers. The strongest outrage was caused by real blood in the air cushions on the heel of the model. The models were quickly recalled and the team had to apologize for what had happened.

Ilya Petruk

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