Experiments and classics – Style – Kommersant


Kommersant Style talks about trendy hairstyles and make-up, designed for the new seasons, but worth trying now.

The Fashion Weeks have ended in the fashion capitals, where the autumn-winter 2023/2024 collections were presented. Traditionally, there was a place for both the classics and bright experiments with colors and shapes – extremely long arrows, miniature bows, architectural styling and “cold waves” from the 20s of the last century.

Lip contour

Lips lined with a dark pencil are perhaps the most striking beauty trend from the 90s, which has been inspiring makeup artists for several seasons. Lipstick or gloss – it doesn’t matter, the main thing is to create a contrast. However, if you want a wow effect, you can try to create a gradient effect, moving from the darkest color along the lip contour (and even stepping back a little) to the light one in the center.


A simple and elegant way to spruce up any hairstyle is to use a bow. You can simply tie a black ribbon on the ponytail, as the stylists did at the MaxMara show, or decorate your hair with a scattering of miniature bows, as on models from the Sandy Liang show. The most original idea was met at the Balmain show, where the legendary Sam McKnight was responsible for the hairstyles. The stylist came up with laconic bundles for the models in the form of a bow turned 90 degrees. According to the author of the styling, the images are inspired by the Balmain archives of the 50s.

architectural extreme

A noticeable trend (although it will not be easy to implement in life) has become complex, as if caught by the styling. For example, the tails of the PRISCAVera models resembled swords, and at the LUAR show, the girls appeared with wet hair pointing forward. At Moschino, the models showed massive mohawks with a modern interpretation, and ACT N°1 – styling with long hair spikes.

bold black

If you have black eyeliner or ultra-pigmented black shadows, then it’s time to let your imagination run wild. Pierrot’s eyes on the Marni runway, gothic arrows and black lipstick in Rodarte looks, very long and thin arrows on the faces of Valentino models – in each of these shows, makeup artists paid special attention to black and its possibilities.

Graphic caret

Of all the haircuts at the shows, a square was thrown – if earlier stylists more often left it casually designed, now they emphasized the graphic quality thanks to a straight cut.

cold wave

Such recognizable styling is a Hollywood classic of the 20s of the last century. At the shows, stylists used only motifs and in a modern interpretation – more carelessness and more hair gel. Looks great in every case.


Pastel shades disappeared from the catwalks for a while, but the makeup artists unanimously decided that there should be delicate colors. And, oddly enough, in the fall. Ideas for integrating pastels into makeup are very different – a light haze of shadows, thin arrows, eyeliner along the lower eyelid and even false eyelashes in a sky blue shade.

Daria Bogomolova

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